The YR digital printing process meant that shoppers could choose their own Topman print and design bespoke patterns, with prices starting from £28.
It proved so popular, that the concept is being moved onto mobile devices. Soon people will be able to design their own unique T-shirts from their iPhone or iPad.Once the item is printed they will aim to deliver within 24 hours of placing the order. I think there is a hell of a lot of potential in the concept, and will definitely prove popular in a time when people are constantly trying to put emphasis on their uniqueness.

Comments
Post a Comment